Farmitoo

A speed UI re-design challenge for login & dashboard

Creating these mock-ups was a practical exercise for Farmitoo, a B2B e-commerce platform specializing in agricultural and greentech products. Refreshing the brand identity posed a unique challenge, aiming for a contemporary feel while maintaining functionality and emphasizing details like data visualization.

Careful consideration was given to user experience, ensuring intuitive navigation for customers exploring a wide range of agricultural goods and greentech products. Additionally, data was presented in visually engaging ways to facilitate informed decision-making.

My roles

📲 Hifi Prototyping

🎨 Creative Direction

Farmitoo

A speed UI re-design challenge for login & dashboard

Creating these mock-ups was a practical exercise for Farmitoo, a B2B e-commerce platform specializing in agricultural and greentech products. Refreshing the brand identity posed a unique challenge, aiming for a contemporary feel while maintaining functionality and emphasizing details like data visualization.

Careful consideration was given to user experience, ensuring intuitive navigation for customers exploring a wide range of agricultural goods and greentech products. Additionally, data was presented in visually engaging ways to facilitate informed decision-making.

My roles

📲 Hifi Prototyping

🎨 Creative Direction

Farmitoo

A speed UI re-design challenge for login & dashboard

Creating these mock-ups was a practical exercise for Farmitoo, a B2B e-commerce platform specializing in agricultural and greentech products. Refreshing the brand identity posed a unique challenge, aiming for a contemporary feel while maintaining functionality and emphasizing details like data visualization.

Careful consideration was given to user experience, ensuring intuitive navigation for customers exploring a wide range of agricultural goods and greentech products. Additionally, data was presented in visually engaging ways to facilitate informed decision-making.

My roles

📲 Hifi Prototyping

🎨 Creative Direction

(re)-Design

Login

The login process was identified as complex and lacking many quality-of-life improvements, such as incorporating a magic link or the option for social login through platforms like Google or Facebook. Recognizing the need for enhanced user convenience and accessibility, these features were prioritized for implementation. Moreover, to refine the creative direction, I included a curated image from a renowned artist.

This addition aimed to provide further clarity and inspiration for the design team, helping to solidify the visual identity of the platform.In redesigning the UI, the primary focus was on clarity and simplicity.

The goal was to create a fluid and minimalist interface that allows ample space for imagery and essential information to stand out effectively. By streamlining the user experience and emphasizing key elements, we aimed to enhance usability and engagement across the platform.

Dashboard

Recognizing the clear need for enhanced data visualization, I focused primarily on improving this aspect within the dashboard interface. By refining the presentation of data, users can now access and interpret information more efficiently, leading to better decision-making.

Additionally, I incorporated visual highlights for referrals, acknowledging their significance within the UI. This addition serves as a clear improvement objective, ensuring that users can easily identify and engage with referral-related features.

The layout was deliberately chosen for familiarity, adhering to the principle of "recognition before recall" in UX/UI design. By leveraging familiar dashboard designs, users can navigate the interface with ease, minimizing the cognitive load associated with learning new layouts. This approach enhances user satisfaction and promotes a seamless user experience across the platform.

Promotional mock-ups

The final mock-up represents the culmination of all previously delivered designs, synthesizing elements from each to create a cohesive and comprehensive visual representation. Designed to serve as a promotional tool for showcasing the overall creative direction, this mock-up encapsulates the essence of the project and serves as a key deliverable for the exercise.

By integrating improved data visualization, incorporating visual highlights for referrals, and maintaining a minimalist yet functional interface, the final mock-up embodies the evolution of the platform's design. Its purpose is to convey the essence of the brand identity, highlight key features, and provide stakeholders with a clear vision of the user experience.

With careful attention to detail and a focus on user-centric design principles, this mock-up aims to inspire confidence in the project's direction and serve as a catalyst for further development and refinement.

(re)-Design

Login

The login process was identified as complex and lacking many quality-of-life improvements, such as incorporating a magic link or the option for social login through platforms like Google or Facebook. Recognizing the need for enhanced user convenience and accessibility, these features were prioritized for implementation. Moreover, to refine the creative direction, I included a curated image from a renowned artist.

This addition aimed to provide further clarity and inspiration for the design team, helping to solidify the visual identity of the platform.In redesigning the UI, the primary focus was on clarity and simplicity.

The goal was to create a fluid and minimalist interface that allows ample space for imagery and essential information to stand out effectively. By streamlining the user experience and emphasizing key elements, we aimed to enhance usability and engagement across the platform.

Dashboard

Recognizing the clear need for enhanced data visualization, I focused primarily on improving this aspect within the dashboard interface. By refining the presentation of data, users can now access and interpret information more efficiently, leading to better decision-making.

Additionally, I incorporated visual highlights for referrals, acknowledging their significance within the UI. This addition serves as a clear improvement objective, ensuring that users can easily identify and engage with referral-related features.

The layout was deliberately chosen for familiarity, adhering to the principle of "recognition before recall" in UX/UI design. By leveraging familiar dashboard designs, users can navigate the interface with ease, minimizing the cognitive load associated with learning new layouts. This approach enhances user satisfaction and promotes a seamless user experience across the platform.

Promotional mock-ups

The final mock-up represents the culmination of all previously delivered designs, synthesizing elements from each to create a cohesive and comprehensive visual representation. Designed to serve as a promotional tool for showcasing the overall creative direction, this mock-up encapsulates the essence of the project and serves as a key deliverable for the exercise.

By integrating improved data visualization, incorporating visual highlights for referrals, and maintaining a minimalist yet functional interface, the final mock-up embodies the evolution of the platform's design. Its purpose is to convey the essence of the brand identity, highlight key features, and provide stakeholders with a clear vision of the user experience.

With careful attention to detail and a focus on user-centric design principles, this mock-up aims to inspire confidence in the project's direction and serve as a catalyst for further development and refinement.

(re)-Design

Login

The login process was identified as complex and lacking many quality-of-life improvements, such as incorporating a magic link or the option for social login through platforms like Google or Facebook. Recognizing the need for enhanced user convenience and accessibility, these features were prioritized for implementation. Moreover, to refine the creative direction, I included a curated image from a renowned artist.

This addition aimed to provide further clarity and inspiration for the design team, helping to solidify the visual identity of the platform.In redesigning the UI, the primary focus was on clarity and simplicity.

The goal was to create a fluid and minimalist interface that allows ample space for imagery and essential information to stand out effectively. By streamlining the user experience and emphasizing key elements, we aimed to enhance usability and engagement across the platform.

Dashboard

Recognizing the clear need for enhanced data visualization, I focused primarily on improving this aspect within the dashboard interface. By refining the presentation of data, users can now access and interpret information more efficiently, leading to better decision-making.

Additionally, I incorporated visual highlights for referrals, acknowledging their significance within the UI. This addition serves as a clear improvement objective, ensuring that users can easily identify and engage with referral-related features.

The layout was deliberately chosen for familiarity, adhering to the principle of "recognition before recall" in UX/UI design. By leveraging familiar dashboard designs, users can navigate the interface with ease, minimizing the cognitive load associated with learning new layouts. This approach enhances user satisfaction and promotes a seamless user experience across the platform.

Promotional mock-ups

The final mock-up represents the culmination of all previously delivered designs, synthesizing elements from each to create a cohesive and comprehensive visual representation. Designed to serve as a promotional tool for showcasing the overall creative direction, this mock-up encapsulates the essence of the project and serves as a key deliverable for the exercise.

By integrating improved data visualization, incorporating visual highlights for referrals, and maintaining a minimalist yet functional interface, the final mock-up embodies the evolution of the platform's design. Its purpose is to convey the essence of the brand identity, highlight key features, and provide stakeholders with a clear vision of the user experience.

With careful attention to detail and a focus on user-centric design principles, this mock-up aims to inspire confidence in the project's direction and serve as a catalyst for further development and refinement.