Driveco

Re-designing the app of the leading electric vehicle (EV) recharge scale-up in France

They recently raise 250m€ in funding. I took part in a challenge to help them improve their app with new features including onboarding, gamified loyalty program and widget/dynamic island.

↓ See case study

My roles

📱 Product Design

™️ Branding

📲 Hifi Prototyping

🎮 Gamification

Driveco

Re-designing the app of the leading electric vehicle (EV) recharge scale-up in France

They recently raise 250m€ in funding. I took part in a challenge to help them improve their app with new features including onboarding, gamified loyalty program and widget/dynamic island.

↓ See case study

My roles

📱 Product Design

™️ Branding

📲 Hifi Prototyping

🎮 Gamification

Driveco

Re-designing the app of the leading electric vehicle (EV) recharge scale-up in France

They recently raise 250m€ in funding. I took part in a challenge to help them improve their app with new features including onboarding, gamified loyalty program and widget/dynamic island.

↓ See case study

My roles

📱 Product Design

™️ Branding

📲 Hifi Prototyping

🎮 Gamification

Design

3 key areas to improve: onboarding, loyalty & customization with emotional design as catalyst

I was tasked with highlighting 3 areas of improvement for the app used daily by drivers to recharge their EV (electric vehicle). I also did an audit on existing UI frictions that could be worked upon to improve the overall User Experience.

I suggested working on:

An overhaul of the onboarding to better communicate the value proposition of the app while helping user get started quickly with their existing vehicle and their recharge preferences
Creating a gamified passive-active loyalty program to drive recurrence on Driveco's recharge network
Adding extra customization for user to feel "at home" while using their app, with their preferences stored and contextualized as well as emphasizing their contribution to the ecological transition with both data visualization and emotional design

Based on the store user feedback, I also suggested working upon the implementation of both widget & dynamic island components to follow-up on the vehicle charge when the app is not directly in use. I also suggested looking at the implementation of the app on Android Auto and CarPlay.

Current state of the app at a glance

Onboarding Prototyping

Upon auditing the current onboarding, I came across the fact that the value proposition was not communicated efficiently, mixing both jobs-to-be-done and sparse elements of value. I simplified this 4 screens into one, revamping both the copy and UI layout. I also added subtle changes to the branding to better satisfy the current product market standards for this type of B2C "utilitarian" apps. The insurance app "Alan" was in the back of my mind for this branding refresh as I believe it's the perfect blend of emotional and utilitarian design.

Gamified Loyalty Prototyping

In order to "drive" recurrence on Driveco's network, I suggested implementing a passive active gamfiied loyalty program to help user have more agency on their desire to actively participate in the ecological transition. I turned their data, "naturally" generated as they used the network into missions that basically auto-complete. This was a way to turn passive data into a powerful lever of change, showing users their progress while also rewarding them with various perks such as discount or other "status/vanity" metrics, including badges and custom app icons inspired by Duolingo.

Design

3 key areas to improve: onboarding, loyalty & customization with emotional design as catalyst

I was tasked with highlighting 3 areas of improvement for the app used daily by drivers to recharge their EV (electric vehicle). I also did an audit on existing UI frictions that could be worked upon to improve the overall User Experience.

I suggested working on:

An overhaul of the onboarding to better communicate the value proposition of the app while helping user get started quickly with their existing vehicle and their recharge preferences
Creating a gamified passive-active loyalty program to drive recurrence on Driveco's recharge network
Adding extra customization for user to feel "at home" while using their app, with their preferences stored and contextualized as well as emphasizing their contribution to the ecological transition with both data visualization and emotional design

Based on the store user feedback, I also suggested working upon the implementation of both widget & dynamic island components to follow-up on the vehicle charge when the app is not directly in use. I also suggested looking at the implementation of the app on Android Auto and CarPlay.

Current state of the app at a glance

Onboarding Prototyping

Upon auditing the current onboarding, I came across the fact that the value proposition was not communicated efficiently, mixing both jobs-to-be-done and sparse elements of value. I simplified this 4 screens into one, revamping both the copy and UI layout. I also added subtle changes to the branding to better satisfy the current product market standards for this type of B2C "utilitarian" apps. The insurance app "Alan" was in the back of my mind for this branding refresh as I believe it's the perfect blend of emotional and utilitarian design.

Gamified Loyalty Prototyping

In order to "drive" recurrence on Driveco's network, I suggested implementing a passive active gamfiied loyalty program to help user have more agency on their desire to actively participate in the ecological transition. I turned their data, "naturally" generated as they used the network into missions that basically auto-complete. This was a way to turn passive data into a powerful lever of change, showing users their progress while also rewarding them with various perks such as discount or other "status/vanity" metrics, including badges and custom app icons inspired by Duolingo.

Design

3 key areas to improve: onboarding, loyalty & customization with emotional design as catalyst

I was tasked with highlighting 3 areas of improvement for the app used daily by drivers to recharge their EV (electric vehicle). I also did an audit on existing UI frictions that could be worked upon to improve the overall User Experience.

I suggested working on:

An overhaul of the onboarding to better communicate the value proposition of the app while helping user get started quickly with their existing vehicle and their recharge preferences
Creating a gamified passive-active loyalty program to drive recurrence on Driveco's recharge network
Adding extra customization for user to feel "at home" while using their app, with their preferences stored and contextualized as well as emphasizing their contribution to the ecological transition with both data visualization and emotional design

Based on the store user feedback, I also suggested working upon the implementation of both widget & dynamic island components to follow-up on the vehicle charge when the app is not directly in use. I also suggested looking at the implementation of the app on Android Auto and CarPlay.

Current state of the app at a glance

Onboarding Prototyping

Upon auditing the current onboarding, I came across the fact that the value proposition was not communicated efficiently, mixing both jobs-to-be-done and sparse elements of value. I simplified this 4 screens into one, revamping both the copy and UI layout. I also added subtle changes to the branding to better satisfy the current product market standards for this type of B2C "utilitarian" apps. The insurance app "Alan" was in the back of my mind for this branding refresh as I believe it's the perfect blend of emotional and utilitarian design.

Gamified Loyalty Prototyping

In order to "drive" recurrence on Driveco's network, I suggested implementing a passive active gamfiied loyalty program to help user have more agency on their desire to actively participate in the ecological transition. I turned their data, "naturally" generated as they used the network into missions that basically auto-complete. This was a way to turn passive data into a powerful lever of change, showing users their progress while also rewarding them with various perks such as discount or other "status/vanity" metrics, including badges and custom app icons inspired by Duolingo.