Fridg-e 👀

A hackathon for Too Good To Go - building a zero waste fridge management app

As part of the recruiting process at Too Good To Go, I created a functional prototype of a fridge management app. The key challenge was integrating it into the ecosystem while ensuring it had a unique identity and value proposition.

↓ See case study

My roles

📱 Product Design

📲 Hifi Prototyping

🎮 Gamification

Fridg-e 👀

A hackathon for Too Good To Go - building a zero waste fridge management app

As part of the recruiting process at Too Good To Go, I created a functional prototype of a fridge management app. The key challenge was integrating it into the ecosystem while ensuring it had a unique identity and value proposition.

↓ See case study

My roles

📱 Product Design

📲 Hifi Prototyping

🎮 Gamification

Fridg-e 👀

A hackathon for Too Good To Go - building a zero waste fridge management app

As part of the recruiting process at Too Good To Go, I created a functional prototype of a fridge management app. The key challenge was integrating it into the ecosystem while ensuring it had a unique identity and value proposition.

↓ See case study

My roles

📱 Product Design

📲 Hifi Prototyping

🎮 Gamification

Design

Overview

Putting my gamification expertise to fruition with a utilitarian app on a mission to save food

Showcasing my gamification expertise with a crafting game mechanics built under 48H

Pitch

The Group Strategy team at Too Good To Go has decided to create a new app to pursue our mission of fighting food waste. They want the Product teams to design and develop a new B2C app called TGTG Fridge whose purpose will be to help households to better manage food at home. The app should allow consumers to:

manage (view, add, change, etc.) the products in their fridge, freezer and cupboards
be warned when certain products are about to expire or have already done so
indicate when these products have been used up or thrown away, and be able to add them to a shopping list
send their shopping list to a retailer's app or e-commerce site

Task

Present to us, in the format of your choice, how you would approach the design of TGTG Fridge
Using the list of features above as a starting point, which you can challenge if you wish, propose a wireflow (or any other format you feel is relevant)
As a bonus if you have time: come up with a design for the application's homepage.

Hifi Prototype

I went all out with the "bonus" part, eager to demonstrate the impact of gamification and emotional design on a utilitarian app. For the purpose, I went as far as designing a custom 3D mascot with Blender, embodying the spirit of the app (in essence, a rather cute and smart fridge manager) while also providing some companionship in the tedious task that managing fridge content is (expiring products, where are you hiding, damn it?).

LLM being all the rage at the moment, I believe the practical use case was fitting to implement a custom AI chatbot to ask food advice that can't be provided when products do not have expiration dates (i.e., "How do you know if my zucchinis are still edible?"). I believe going down the line of an LLM-powered chatbot added even more to the embodiment of the value proposition and can be a valid use case for next-gen AI, where interactions are based on natural language processing, basically regular conversations.

I believe the prototype below is rather self-explanatory. I did skip some native interactions (like scanning products) to avoid overloading the prototype and demonstration. Also, I had roughly 48 hours to complete this challenge (so that may explain why), while also working on another flow for the current B2B app with its own design system—though that's a story for another day. Now, time for the demo!

3D Mascot "Fridg-E" 👀

Embodiment of the app's value proposition and faithful companion to all zero waste enthusiasts, Fridg-E was conceived to appeal to users' emotional responses, being both a cute and useful robotic friend. It's obviously inspired by Wall-E, the (I believe) infamous robot dedicated to Eve. I guess Fridg-E's dedication is to those "zero waste" warriors fighting food waste all over the globe. If you'd rather have it be your R2D2, just be it! Did you say BD-1? You're the real connoisseur. ;)

Design

Overview

Putting my gamification expertise to fruition with a utilitarian app on a mission to save food

Pitch

The Group Strategy team at Too Good To Go has decided to create a new app to pursue our mission of fighting food waste. They want the Product teams to design and develop a new B2C app called TGTG Fridge whose purpose will be to help households to better manage food at home. The app should allow consumers to:

manage (view, add, change, etc.) the products in their fridge, freezer and cupboards
be warned when certain products are about to expire or have already done so
indicate when these products have been used up or thrown away, and be able to add them to a shopping list
send their shopping list to a retailer's app or e-commerce site

Task

Present to us, in the format of your choice, how you would approach the design of TGTG Fridge
Using the list of features above as a starting point, which you can challenge if you wish, propose a wireflow (or any other format you feel is relevant)
As a bonus if you have time: come up with a design for the application's homepage.

Hifi Prototype

I went all out with the "bonus" part, eager to demonstrate the impact of gamification and emotional design on a utilitarian app. For the purpose, I went as far as designing a custom 3D mascot with Blender, embodying the spirit of the app (in essence, a rather cute and smart fridge manager) while also providing some companionship in the tedious task that managing fridge content is (expiring products, where are you hiding, damn it?).

LLM being all the rage at the moment, I believe the practical use case was fitting to implement a custom AI chatbot to ask food advice that can't be provided when products do not have expiration dates (i.e., "How do you know if my zucchinis are still edible?"). I believe going down the line of an LLM-powered chatbot added even more to the embodiment of the value proposition and can be a valid use case for next-gen AI, where interactions are based on natural language processing, basically regular conversations.

I believe the prototype below is rather self-explanatory. I did skip some native interactions (like scanning products) to avoid overloading the prototype and demonstration. Also, I had roughly 48 hours to complete this challenge (so that may explain why), while also working on another flow for the current B2B app with its own design system—though that's a story for another day. Now, time for the demo!

3D Mascot "Fridg-E" 👀

Embodiment of the app's value proposition and faithful companion to all zero waste enthusiasts, Fridg-E was conceived to appeal to users' emotional responses, being both a cute and useful robotic friend. It's obviously inspired by Wall-E, the (I believe) infamous robot dedicated to Eve. I guess Fridg-E's dedication is to those "zero waste" warriors fighting food waste all over the globe. If you'd rather have it be your R2D2, just be it! Did you say BD-1? You're the real connoisseur. ;)

Design

Overview

Putting my gamification expertise to fruition with a utilitarian app on a mission to save food

Pitch

The Group Strategy team at Too Good To Go has decided to create a new app to pursue our mission of fighting food waste. They want the Product teams to design and develop a new B2C app called TGTG Fridge whose purpose will be to help households to better manage food at home. The app should allow consumers to:

manage (view, add, change, etc.) the products in their fridge, freezer and cupboards
be warned when certain products are about to expire or have already done so
indicate when these products have been used up or thrown away, and be able to add them to a shopping list
send their shopping list to a retailer's app or e-commerce site

Task

Present to us, in the format of your choice, how you would approach the design of TGTG Fridge
Using the list of features above as a starting point, which you can challenge if you wish, propose a wireflow (or any other format you feel is relevant)
As a bonus if you have time: come up with a design for the application's homepage.

Hifi Prototype

I went all out with the "bonus" part, eager to demonstrate the impact of gamification and emotional design on a utilitarian app. For the purpose, I went as far as designing a custom 3D mascot with Blender, embodying the spirit of the app (in essence, a rather cute and smart fridge manager) while also providing some companionship in the tedious task that managing fridge content is (expiring products, where are you hiding, damn it?).

LLM being all the rage at the moment, I believe the practical use case was fitting to implement a custom AI chatbot to ask food advice that can't be provided when products do not have expiration dates (i.e., "How do you know if my zucchinis are still edible?"). I believe going down the line of an LLM-powered chatbot added even more to the embodiment of the value proposition and can be a valid use case for next-gen AI, where interactions are based on natural language processing, basically regular conversations.

I believe the prototype below is rather self-explanatory. I did skip some native interactions (like scanning products) to avoid overloading the prototype and demonstration. Also, I had roughly 48 hours to complete this challenge (so that may explain why), while also working on another flow for the current B2B app with its own design system—though that's a story for another day. Now, time for the demo!

3D Mascot "Fridg-E" 👀

Embodiment of the app's value proposition and faithful companion to all zero waste enthusiasts, Fridg-E was conceived to appeal to users' emotional responses, being both a cute and useful robotic friend. It's obviously inspired by Wall-E, the (I believe) infamous robot dedicated to Eve. I guess Fridg-E's dedication is to those "zero waste" warriors fighting food waste all over the globe. If you'd rather have it be your R2D2, just be it! Did you say BD-1? You're the real connoisseur. ;)

recognition

Got hired!

CPO, Head of Design, CEO & Team were very enthusiastic

CPO, former Head of Spotify, ex Netflix & Facebook was very positive about my work. His words were the following:

Very good answers on how he would critique our product - "Cognitive load is too high, Need onboarding, A bit impersonal "
Good reflections on how to gamify and create communities
Reflective on the design function and hard vs soft skills
Have played with AI and quite modern in his outlook around what a designer should or could be in the future
Excellent English
Thought he has a very practical view of his work too, not overly theoretical

recognition

Got hired!

CPO, Head of Design, CEO & Team were very enthusiastic

CPO, former Head of Spotify, ex Netflix & Facebook was very positive about my work. His words were the following:

Very good answers on how he would critique our product - "Cognitive load is too high, Need onboarding, A bit impersonal "
Good reflections on how to gamify and create communities
Reflective on the design function and hard vs soft skills
Have played with AI and quite modern in his outlook around what a designer should or could be in the future
Excellent English
Thought he has a very practical view of his work too, not overly theoretical

recognition

Got hired!

CPO, Head of Design, CEO & Team were very enthusiastic

CPO, former Head of Spotify, ex Netflix & Facebook was very positive about my work. His words were the following:

Very good answers on how he would critique our product - "Cognitive load is too high, Need onboarding, A bit impersonal "
Good reflections on how to gamify and create communities
Reflective on the design function and hard vs soft skills
Have played with AI and quite modern in his outlook around what a designer should or could be in the future
Excellent English
Thought he has a very practical view of his work too, not overly theoretical